CASE STUDY
Martha, Brand Manager in International Beauty Company
CONTENT IS THE KING. THE INTERNET IS ITS KINGDOM.
INTRODUCTION
Good managers know how important is to be popular in the new media. They also know how difficult is to get people attention because everyone a kind of publisher now. Lots of people are more interested in reading posts of their friends on Facebook than anything else.
ISSUE
Martha was facing the same challenge whilst she was planning an effective brand strategy. When she was seeking a way to create an interesting and unique content, which would help to promote the product, she has contacted us.
OUTCOME
Following this rule, we created exclusive and influential content for beauty and health site, sponsored by Martha’s beauty brand. The website reached high positions in google and in popularity rankings. It was visited by high amount of unique users. Martha was promoted some time later.
