Brigid: a journalist, blogger, world traveller, and satisfied customer
THE DIGITAL AGE NEEDS DIGITAL MARKETING. GOOD MARKETING IS ESSENTIAL FOR SUCCESS.
As a journalist, Brigid started each day by reading press updates and browsing the Internet. One day, while reading articles, she came across an ad about an innovative anti-aging procedure. Being an attractive, energetic, 50-year-old woman, Brigid found the possibility of improving her appearance to be highly appealing. With one click, she was reading the webpage about a contest, to win the procedure for free. All that she needed to do was answer a few questions.
Brigid was one of a few thousand women who responded to the contest organised by a beauty brand under the patronage of nationwide web service. It was part of the brand’s complex promotion using a variety of communication channels and techniques, including media relations, mailings, search engine marketing (SEM), search engine optimisation (SEO), and social media, among others.
Brigid ultimately won the promotional campaign organised for our client. She shared her incredible energy with us, and in return, the beauty brand renewed her motivation to live every day to the fullest. And what our client, the mentioned beauty brand achieved? We set up a digital marketing campaign, which increased brand visibility, generated leads, grew customer bases and boosted sales.